40% off Gameday at launch, access 24 hours before the public, a personal letter in the mail, entry into the Golden Ticket drop (one ticket hidden in the letters: DIEM for life plus The Extra Year, our concierge program targeting a year off your biological clock, $10,000 value), and a referral link that earns free product. It's the best $3 you'll spend this year, and we're including whatever you spent on coffee.
Yes. Email us any time before launch and we'll refund it, no questions. Bet you won't.
On Kickstarter this October. Reservation holders get first access and founding pricing. We'll email and text you when the doors open.
Kickstarter rewards ship after the campaign ends. Average Kickstarter wait time is six months. Good thing no one reads these, as we're attempting to shatter that to deliver within weeks of Kickstarter. We'll keep backers updated every step of the way.
Kickstarter rewards ship after the campaign ends. Average Kickstarter wait time is six months. Good thing no one reads these, as we're attempting to shatter that to deliver within weeks of Kickstarter. We'll keep backers updated every step of the way.
All-in-one daily skincare for men: SPF 50 sunscreen, moisturizer, and anti-aging actives in a single whip, for face and body. One step, ten seconds, done. It replaces the 3-5 products you were never going to use anyway.
The texture. Lighter than a lotion, richer than a foam, spreads like butter and absorbs in seconds. No grease, no shine, no film. You'll get it the first time you use it.
No, it's the point. Daily UV exposure, commuting, walking, sitting near windows, is what actually ages skin and drives skin cancer risk. Daily SPF is the single highest-impact thing you can do for your skin, and it only works if you actually wear it, which is why we made it a ten-second habit.
No. It goes on clear and disappears. Nobody will know you're wearing anything, which is the idea.
Vitamin C (collagen, brightness), niacinamide (smooths lines, fades sun damage, strengthens the skin barrier), hyaluronic acid (skin-identical hydration), peptides (firmness), and ceramides (barrier health), inside our Cellular Skin Technology blend, currently the highest-rated formula on INCIDecoder.
Our patent-pending formula: the active ingredients above, engineered to work in one application instead of five. It stimulates skin regeneration and repair while protecting against new damage. Built with board-certified dermatologists.
They're deliberately light, a few seconds of good on application, then gone. Fairway (fresh, green), Bourbon (warm), Woods (you can guess), Beach (same), or Naked (unscented, for the purists and the sensitive-skinned). The Flight gets you all five.
Especially you. Gameday was built for men starting from zero: no routine required, no learning curve, and Naked is fragrance-free.
Yes. Apply to skin everywhere you can reach it; it absorbs clean and won't gunk up facial hair.
Each vessel is 3.4 fl oz (100 mL) and should last you exactly a month for face and body coverage.
Morning, every morning. That's the whole design (it's called Gameday). For night, that's Nightcap, our retinol-based PM product, coming after launch. Reservation holders hear about it first.
Cleanser, toner, serums? No. That's the product. Wash your face like a normal person, apply Gameday, leave. If you someday want to go deeper, great, but Gameday alone covers protection, hydration, and repair.
Cheap sunscreen is greasy, cheap moisturizer does one job, and neither has clinical-grade actives. Gameday is one engineered formula doing all three jobs at a level that made it the highest-rated product on the site that exists to call out mediocre formulas. Your skin, your call.
Every reservation holder gets our letter in the mail before launch. One letter contains the Golden Ticket. The winner gets DIEM for life, plus The Extra Year: a full biomarker panel to see exactly where you stand, six months of our concierge program, and the retest, documented. One target: a year off your biological clock. Nobody can promise you more time. We'll make the fight fair and measure every round. No purchase necessary; see Official Rules.
After reserving, you get a unique link. One friend reserves through it and you unlock Early Delivery. Every friend after that climbs you up the rewards ladder toward free product and the full scent set. Rewards stack automatically.
A San Diego dad who spent two years and his own savings building the skincare he'd actually use, after his daughter's diagnosis at birth made him take skin seriously. DIEM means "day." Gameday is the first product, and it's just the start.
Because men are the most underserved people in skincare: the worst sun protection habits, the fewest products built for how they actually live, and an entire aisle designed for someone else. One step, ten seconds, no shelf of bottles. This is skincare for people who don't do skincare.
DIEM is building the daily essentials for everybody, one product at a time. Next up: Nightcap, our retinol-based nighttime companion. After that, Playday for kids, a women's line, and daily health essentials beyond skincare. We started with the most underserved and we're expanding to the whole family. Reservation holders get first access to every launch.